Our Mission

Integrity
Service
Innovation
Commitment
To be the best solution provider of Strategic Sales Services in an environment that embraces our Company values.

We Offer

New ways to examine problems and design solutions.
New ways to evaluate productivity and measure results.
New ways to enjoy having fun while learning, growing and working together.
We deliver the promise!

History

2013
The Performance Group welcomes Ken Moore as Senior Business Manager, Sara Lund as Adminstrative Assistant, Jeremiah Hilton and Charmaine Murphy as Customer Sales Managers.
2012
Tracy Schmidt joins the Performance Group as Retail Sales Manager. Tami Barrera joins the Performance Group as a Customer Sales Manager. Bob Jones joins the Performance Group as Buisness Manager. The Performance Group moves to a new office, 6673 Owens Drive, Pleasanton, CA 94588.
2011
Tony Metz retires as a partner of the company, but remains on as a consultant. Jerry Jenson joins the Performance Group as General Manager. The Company ends the year with 51 Clients, 22 Associates and 40 Independent Merchandisers.
2010
Dave Anderson, Dawn Struer, and Deanna Church join the Performance Group in early 2011. The Company ends the year with 52 Clients, 22 Associates and 40 Independent Merchandisers.
2009
Thad Ryan and Dave Low join the Performance Group. The Company ends the year with 43 Clients, 20 Associates and 40 Independent Merchandisers.
2008
Joining the Company, Rich Amorosa, Katie Day, and Marta Valdez. The Company ends the year with 43 Clients, 20 Associates and 40 Independent Merchandisers.
2007
The Company ends the year with 38 Clients, 18 Associates and 39 Independent Merchandisers.
2006
Julie Adam & Steve Celestre join the Performance Group as Senior Business Managers. The Company ends the year with 35 Clients, 17 Associates and 37 Independent Merchandisers.
2005
With the addition of the Jelly Belly business in Northern California, 30+ Independent merchandisers are added to our coverage.
2004
The Performance Group joins the newly formed Independent Food Broker’s Association.
2003
Ron Ingram joins the Performance Group bringing years of experience in C Stores and Confection.
2002
Company is founded by Phil Costello, Steve Martinez Tony Metz and assisted by TPG South. The Company opened with Phil Costello, Steve Martinez, Tony Metz and Laurie Withers.
full history

Partners

Phil Costello
Partner
Steve Martinez
Partner

Team

Jerry Jenson
General Manager
Tony Metz
Retired/Consultant
Steve Celestre
Senior Business Manager
Julie Adam
Senior Business Manager
Ken Moore
Senior Business Manager
Dave Gonzales
Senior Business Manager
Ron Ingram
Business Manager
Jeremiah Hilton
Business Manager
Rich Mott
Business Manager
Dave Anderson
Business Manager / Retail Sales Manager
Dawn Struer
Customer Sales Manager
Jeff Morrison
Customer Sales Manager
Rich Amorosa
Customer Sales Manager
Sherry Copeland
Customer Sales Manager
Adam Martinez
Customer Sales Manager
Charmaine Murphy
Customer Sales Manager
Laurie Withers
Office Manager
Diane Colli
Administrative Supervisor
Stacy Humes
Administrative Assistant
Marta Valdez
Administrative Assistant
Deanna Church
Administrative Assistant