Caleb Siegel
Managing Partner
Caleb has over 30 years of experience in the grocery food industry. Caleb joined the Performance group in 2021 bringing with him his strong industry relationships, diverse background and knowledge of retail store operations, data analytics and category management. In his down time, you will find Caleb fishing, golfing, and traveling the west with his wife and family.
Steve Martinez
Founder and Managing Partner
Steve has served many years in the food brokerage business and has a diverse background of selling in multiple categories. As one of the founding members of the Performance Group, in 2002, he has focused on Confection and Snacks. In 2014 he was elected to the Candy Hall of Fame and was recognized by the National Confectionary Association for his performance. Outside of the business, his family comes first, then a passion for coaching high school basketball, golf, and travel.
Julie Adam
Managing Partner
Julie has extensive experience in the consumer-packaged goods industry joining the Performance Group in 2006. She earned a bachelor’s degree in business administration from University of California East Bay. Also a self-proclaimed foodie, she enjoys dining out, cooking, crafting, reading, and spending time with her family.