the
Performance Group Northern California
Grocery and Confection Experts Serving Northern California and Beyond for Over 20 Years.
OURTEAM
Committed to Excellence
Phil Costello
Founder and Managing Partner
Phil’s entire career has been selling Consumer Packaged Goods. Starting with a decade of retail experience in stores with Safeway and Save Mart and another decade with General Mills before finding his home in the food broker community. Phil holds a bachelor's degree in business marketing from California State University, Fresno. Outside the office he enjoys golf, fishing and hanging out with friends and family.
Steve Martinez
Founder and Managing Partner
Steve has served many years in the food brokerage business and has a diverse background of selling in multiple categories. As one of the founding members of the Performance Group, in 2002, he has focused on Confection and Snacks. In 2014 he was elected to the Candy Hall of Fame and was recognized by the National Confectionary Association for his performance. Outside of the business, his family comes first, then a passion for coaching high school basketball, golf, and travel.
Julie Adam
General Manager
Julie has extensive experience in the consumer-packaged goods industry joining the Performance Group in 2006. She earned a bachelor’s degree in business administration from University of California East Bay. Also a self-proclaimed foodie, she enjoys dining out, cooking, crafting, reading, and spending time with her family.